The new retail company model
As a direct-to-consumer company we oversee the design, manufacturing, marketing and distribution of our products ourselves.
By selling direct to you we’re able to cut out the middleman, pass the savings on to you and focus on offering high quality gear at reasonable prices. We sell direct to consumers only through our website, so eliminate the wholesale fees that raise prices in products distributed through traditional models in brick-and-mortar stores.
The combination of direct local sales yet large national reach through our web presence allows us to fulfill our mission of offering incredible value through the design and performance of our products, backed by exceptional customer service.
Our waders and jackets meet the criteria to be bluesign® approved. This means our textiles are manufactured with the lowest possible impact on people and the environment through responsible use of resources. Additionally this certifies the highest degree of safety for the consumer.
Built from the ground up by a couple of steelheaders who had a desire for better, stylish and affordable fishing gear.
The DRYFT journey began back in early 2012 when co-founders Sam Thompson and Nick Satushek dreamt up a crazy idea about making fishing waders that not only perform well, but look stylish and don’t break the bank.
In the years prior to DRYFT, both founders went through a string of breakups with many different types of breathable waders. None of them were keepers. When walking to the river one day the conversation turned to the question of why waders were only available in tan, brown, and puke green. Shortly after that conversation came the beginnings of DRYFT.
From the very beginning we knew that style wasn’t enough to build a business on so key features, high quality materials and manufacturing processes, and affordability were thrown into the cauldron. Born from this drive to make insanely good gear at great prices came the direct to consumer business model that DRYFT thrives on today. Only selling direct to consumers allows for the use of higher quality materials, more features, a better price point, and ultimately waders and fishing gear that blurs the line between highly technical performance and stylish design.
From the first idea thought up while walking to the river, DRYFT products continue to be designed on and made for the river.
Fishing. Fun. Stress release. Adrenaline rush. At DRYFT, we take fishing seriously. But when it really comes down to it it’s all just about having a good time. So get out there. Explore some new water. Have an adventure and above all else enjoy your time on the water. Follow our adventures on our blog and on Facebook and Instagram, and tag your own with the #DRYFTculture and #Madefortheriver tags.
See you out on the water,
Nick and Sam
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