Sale starts Monday 11/19/18!
- Up to $75 off wader+jacket bundles
- 10% off Primo jackets
- 30% off clearance S14 (2017 model) waders
- 20% off lots of apparel items
- $25 off 2019 model S14 waders PRE-ORDER Special
This is how to make the “Primo football” and pack up your jacket into a nice little bundle that fits in your pack or bag.
Stepping up from the original Primo wading jacket, the Primo Long Jacket excels at keeping you dry on those hardcore bad weather days. The Primo long fishing jacket is designed for wearing with waders, wading pants, rain pants or just by itself. If Chuck Norris was a fishing jacket, this would be it.
We’ve held our prices as low as possible since we began selling gear back in 2012, but with inflated cost of goods and rising overhead we need to modestly increase our prices.
To continue to serve our customers to the highest level with top notch customer service, offering free shipping on all orders (U.S. orders), low cost repairs, high quality goods at fair prices and continued innovation with new products (more on that to come soon) we need to slightly increase prices on the Primo line, S14 waders, and the new Session waders. This modest price increase will allow us to continue to grow our product line and offer even more great products at fair prices to you. We hope you understand. If you have questions or concerns please reach out to us at firstname.lastname@example.org,
New prices are as follows:
Primo Zip Front wader – $20 increase
2017 msrp: $379
2018 msrp: $399
Primo wading jacket – $30 increase
2017 msrp: $259
2018 msrp: $289
2017 msrp: $249 – $20 increase
2018 msrp: $269
Session wading pants – $10 increase
2017 msrp: $229
2018 msrp: $239
You’ll see these new prices marked on site now, with the item discounted to 2017 prices. We’re holding this until the beginning of 2018.
Thank you all so much for your support and business. We appreciate every one of our customers, and can’t thank you enough for bringing us to where we are today. We look forward to continuing to offer you high quality feature rich waders and jackets for a great price.
Watch this short video for product features and details of the 3 layer shell style DRYFT Primo wading jacket.
Check out this short video for product details on the fully waterproof DRYFT Primo Zip Front waders.
Winter wading fun in the snow – fishing for steelhead isn’t always about how many fish you catch. Sometimes it’s just about escaping the crowds and spending some quality time with the river. For the DRYFT waders crew, this crisp, cold, and damp winter day was just that.