Why a good cuff system on your rain jacket is important [video]

Ever had a wet arm while fishing in the rain? The cuff system on the Primo jackets is designed to prevent this. Here is a video explaining how it works and why.

Rolling your Primo jacket; how to make the Primo football and safely pack your jacket

This is how to make the “Primo football” and pack up your jacket into a nice little bundle that fits in your pack or bag.

Wader belt trick – keep your wading belt from running away

Ever lost a wading belt? Here is a quick tip to keep it securely in place when transporting your waders.

BKCNTRY Beer Cooler

Not that you would, but you could. The fully waterproof BKCNTRY backpack is ready for all uses. #DRYFTculture